Simply building a Magento e-commerce store and inputting your products isn’t enough. Because without the customers there to buy products from you, your website is a complete waste of time.
There are various options for you to get visitors to your newly built website, but one of the most scalable and affordable ways is to utilise Magento SEO.
By optimising your Magento website for Greater search engine visibility, you can attract thousands of customers every single day, without spending money for each click.
Is Magento good for SEO?
With so many e-commerce platforms on the market, it can be hard to know which one is the best for SEO.
Magento, although not perfect, is incredibly good when it comes to SEO. This means that any experienced Magento SEO professional should be able to get good rankings for your website.
This is because Magento has been specifically built to be SEO friendly, with various plugins to help any bits that aren’t perfect “out the box”.
How To Set Up SEO On Magento Websites
Because Google is indexing the contents of a web page, it’s important that you get the following aspects right on your website.
Keyword Research
The most important thing you can do to get more traffic on your website is to find the words people are actively searching for when looking for the products you sell. This is known as keyword research. You can use tools like SEMrush, Ahrefs, Ubersuggest and more to help you identify these keywords.
Do not skip this step, as the success of your websites traffic depends on it.
Meta Description
An elegantly composed SEO meta description should be utilized here because it will show in Google’s index. Having your keywords listed in the meta description has been shown to to improve your website’s click through rate, and so it’s important to spend the time writing a well written description for Google.
Page Title
The page title is one of the most prominent things visitors of Google see when searching for your target keyword. It is also incredibly important that you include your target keyword in your page title, as this is a known ranking Factor in all major search engines.
URL Key
This should be kept short with the keywords in the URL. We want to make this short as that has been shown to improve your rankings, or chance.of rankings, and also makes it easier on the user to type in manually.
Item Optimization
We should also make sure our images are named properly using descriptive terms, as that can bring in additional traffic from Google’s image search. We should also pay attention to the images alternative text, as that can help Google understand what the image is, and visually impaired visitors.
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